The Irish Golf Tour Operators Association, the IGTOA, has recently taken the bold move of an international promotional campaign on the PGA Tour in America with a view to promote Irish golf tourism in association with Fáilte Ireland, Tourism Ireland, airline partner Aer Lingus and car hire partner Hertz Ireland.The IGTOA will be attending a series of PGA Tour tournaments, to further the cause of Irish Golf Tourism, including the Fed Ex St. Jude Classic at TPC Southwind, Memphis, the Travelers Championship – TPC River Highlands, Conneticut, the John Deere Classic at TPC Deere Run, Illinois and the Wyndham Championship in Sedgefield CC, North Carolina.
Golf Tour Operators from the IGTOA will be exhibiting at the the above PGA Tour Events in support of the IGTOA’s remit to increase golfing visitor numbers to Ireland. IGTOA Member Garreth Cooke, Managing Director of Links Golf Ireland will head up the team at the Fed Ex St.Jude Classic at TPC Southwind, Memphis, from June 5th – 8th 2014. Maurice O’Meara, General Manager of the Island Golf Club will also join the IGTOA team in Memphis to spread the message of Irish Golf.
IGTOA Member Patrick Aiken, Managing Director of TheGolfPA.com, will head up the IGTOA promotion at The Travelers Championship at TPC River Highlands, Cromwell, Conneticut from 16th – 22nd June 2014 and will be joined by IGTOA National Executive Officer Stacey Williams. This particular promotion is also being supported by IGTOA Member Ireland Golf Travel and leading Irish golf courses Adare Manor Hotel & Golf Resort and Waterville Golf Links.
Speaking about the promotional campaign on the PGA Tour this season IGTOA Chairman Denis Kane said:
“The IGTOA is delighted to launch our 2014 promotional schedule on the PGA Tour this season. We plan to play our part in the growth and development of Irish golf by taking promotional platforms at multiple PGA Tour events.We are keen to deliver a key message to the North American market that Ireland is a world class golfing destination, offering great value, top quality accommodation and spectacular links and parkland courses.Through our IGTOA Golf Tour Operators and in support of our many Irish golf tourism industry partners, we plan to actively promote Irish golf for the island of Ireland as the leading golfing destination of choice. Our promotional presence overseas will be strong this season and we will also focus on other important markets for Irish golf such as Germany, the Nordics and the UK”
The IGTOA is an internationally recognised organisation that is supported by Fáilte Ireland, the Northern Ireland Tourist Board and Tourism Ireland. The IGTOA has professional affiliations with the European Tour,the European Senior Tour, the Ladies European Tour, Ryder Cup Europe and Ryder Cup Travel Services, the Confederation of Irish Golf, the Golfing Union of Ireland, the Irish Region PGA, Visit Scotland, Golf Tourism Scotland,Golf Tourism England, Visit Wales, the Welsh Assembly and the Global Golf Tourism Organisation- IAGTO.
The IGTOA acts as the Voice of Professional Irish Golf Tourism and IGTOA Member Golf Tour Operators are collectively responsible for over 80,000 golfers visiting the island of Ireland, with an estimated consumer spend of €90 million to the Irish economy. The IGTOA participates in multiple overseas tournaments, trade shows and events all over the world each year to promote the island of Ireland as the world’s leading golf and sightseeing destination.
For further details please contact:
Stacey Williams, National Executive Officer, Ireland Golf Tour Operator Association.
Tel: +353 (0) 64 6639910 / Mobile: +353 (0) 87 8112640 / www.igtoa.com